No five-figure decision up front
An exact-match domain in a competitive legal market is not cheap to buy. Leasing lets you find out what it produces before you commit capital to it.
This is an exact-match domain for one of the most searched legal phrases in Pennsylvania.
The people typing it have a citation in their hand and are looking for someone today. That is a narrower and more valuable audience than almost anything you can buy in paid search, and unlike paid search it does not stop the moment you stop paying.
We would rather lease it to one firm that will use it properly than sell it to whoever bids first. Philadelphia, Pittsburgh, the Lehigh Valley are all in scope.
How leasing works
You use the name. We keep the paperwork.
A lease is a monthly fee for the exclusive use of the domain. It points at your site from the first payment, so you can launch immediately, and you can convert to a purchase at any point if you decide you want to own it outright.
Exclusive while you hold it
It is not shared, syndicated, or pointed anywhere else. For as long as the lease runs, the name is yours and no competing firm can have it.
Cancel or convert
Thirty days notice to end it, or apply what you have paid toward the purchase price if you would rather own it. The terms are agreed with you rather than published.
A result you can check
A traffic practice built on one exact-match domain
David A.C. Long, Attorney at Law, Richmond, Virginia. Traffic and criminal defense. We built virginiatrafficlawyer.net in 2013 and it has been earning cases ever since.
4,523 monthly visitors
$26.9K monthly traffic value
2,089 keywords ranking
$746K+ total organic value
- Ranks first for "virginia traffic lawyer", and holds a position in the Google Map Pack for it.
- We built the site in 2013. It has been producing cases continuously since, on an exact-match domain in exactly the shape of the one on this page.
- The traffic value figure is what the same visitors would cost to buy through paid search, every month, indefinitely.
Figures from SEMrush, screenshots from Google. Search the term yourself if you would like to confirm it. Results for one client do not guarantee similar results for another.
If you want the whole thing
A domain is a start, not a campaign
Savo Group is a design, software, and marketing company that has worked with law firms for over a decade. Lease the name on its own if that is all you need. If you want the site built and the marketing run, that is a conversation we can actually have.
Law firm SEO
The organic positions that produce cases without a per-click cost. This is the work that compounds, and the reason a site built in 2013 is still earning today.
Local SEO and the Map Pack
Most people searching for an attorney never scroll past the map. Ranking in it is a separate discipline from ranking below it, and it is where the intent is highest.
Law firm web design
Sites built to convert a visitor into a consultation, and built to be maintained. Fast, accessible, and structured so search engines can read them properly.
AI SEO
A growing share of legal research now starts with an assistant rather than a search box. Being cited in those answers is a different problem, and we work on it deliberately.
Paid search
Legal is among the most expensive categories in paid search. Managed properly it fills the gap while organic builds; managed badly it is the fastest way to waste a marketing budget.
Lead generation
Landing pages, intake, and tracking that shows which spend produced which signed case rather than which produced the most form fills.
Why this name
What you are actually leasing
The phrase, not a position on it
Ranking for a term is rented from an algorithm. Holding the exact-match domain for it is a different kind of asset, and it does not move when Google changes its mind.
Intent that is already qualified
Nobody searches this out of curiosity. Every visitor has been cited, and a points system that starts affecting drivers earlier than they expect is the part they usually discover too late.
Exclusive to one firm
While the lease runs the name is yours alone. It is not syndicated, not shared with a network, and not pointed at a competitor.
Built out if you want it
We can hand you the domain and step back, or build the site and run the marketing on it. Both are on the table, and they are priced separately.
Tell us about your practice
Where you are, what you handle, and whether you want the name on its own or the site built with it. We answer within one business day, and we will tell you honestly if we think the name is wrong for you.